Sunday, September 24, 2006

Surrounded by Lies.

Advertisement is, in my opinion, nothing but lies. Advertisement is ultimately concerned with changing perception, creating images and advancing narratives that further the interest of the advertisers. This kind of deliberate attempt at changing the way individuals and public think and act is anathema to truth.

Advertisement pervades every aspect of our lives and societies. It's the main economic incentive for modern mass media and penetrates into every public space. Even in sports, politics, charity and churches is advertisement used in the form of endorsements and sponsorship. This state of affairs is the natural consequence of capitalism.

I do question, however, what surrounding ourselves with lies does to us as individuals and society at large? Is the good life really brought to you by the servants and messengers of capital?


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